Increasing apartment sales tenfold requires a comprehensive strategy that addresses various aspects of marketing, customer experience, and property management. Here’s a plan to achieve this ambitious goal:

1. **Market Research and Analysis**: Conduct thorough market research to identify trends, demands, and competition in the local real estate market. Understand the demographics, preferences, and purchasing behavior of potential tenants.

2. **Enhanced Online Presence**: Invest in a modern, user-friendly website that showcases your apartments with high-quality photos, virtual tours, and detailed descriptions. Implement search engine optimization (SEO) techniques to improve visibility on search engines.

3. **Digital Marketing Campaigns**: Launch targeted digital marketing campaigns across multiple channels, including social media platforms (Facebook, Instagram, LinkedIn), Google Ads, and real estate listing websites. Use compelling ad creatives and messaging to attract potential tenants.

4. **Referral Programs**: Implement referral programs offering incentives to current tenants or real estate agents for referring new tenants. Word-of-mouth marketing can be highly effective in generating leads.

5. **Partnerships and Collaborations**: Collaborate with local businesses, employers, universities, and relocation agencies to promote your apartments to their employees, students, or clients. Offer special discounts or perks for referrals from these partners.

6. **Enhanced Property Appearance**: Ensure that the apartments are well-maintained, clean, and visually appealing. Consider investing in renovations or upgrades to modernize the units and common areas, making them more attractive to prospective tenants.

7. **Flexible Leasing Options**: Offer flexible leasing options such as month-to-month rentals, short-term leases, or furnished apartments to cater to different tenant needs and preferences.

8. **Exceptional Customer Service**: Provide excellent customer service throughout the leasing process and beyond. Respond promptly to inquiries, address concerns, and maintain open communication with tenants to build trust and loyalty.

9. **Virtual Leasing Experience**: Implement virtual leasing options, including virtual tours, online applications, and e-signatures, to streamline the leasing process and accommodate remote or busy tenants.

Interior Design as a Primary Focus: Elevate the importance of interior design as a primary focus in increasing apartment sales. Highlight how a well-designed space can significantly impact the overall appeal and desirability of the apartments, ultimately driving higher occupancy rates and increased sales.

10. **Community Engagement**: Foster a sense of community among tenants by organizing social events, networking opportunities, or amenities such as fitness classes, workshops, or resident-exclusive perks.

11. **Track and Analyze Performance**: Continuously monitor the effectiveness of your marketing efforts, track key performance indicators (KPIs), and analyze tenant feedback to identify areas for improvement and optimize your strategies accordingly.

By implementing a combination of these strategies and consistently refining your approach based on data and feedback, you can significantly increase apartment sales and achieve your goal of a tenfold growth.